Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

Via all of the final year’s lockdowns, venue closures and other social distancing steps that governments have enacted and people have followed to slow the spread of COVID-19, shopping — and exclusively e-commerce — has remained a consistent and hugely crucial service. It is not just anything that we had to do it’s been an critical lifeline for numerous of us at a time when so tiny else has felt standard. Right now, a single of the startups that saw a large carry in its provider as a result of that pattern is saying a major fundraise to gas its expansion.

Wallapop, a digital marketplace based mostly out of Barcelona, Spain that allows people resell their employed things, or sell things like crafts that they make themselves, has raised €157 million ($191 million at current costs), cash that it will use to carry on increasing the infrastructure that underpins its services, so that it can grow the variety of individuals that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a significant bounce on the $570 million pricetag sources close to the company gave us in 2016.

The funding is currently being led by Korelya Capital, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also collaborating.

The organization currently has fifteen million customers — about 50 % of Spain’s web populace, CEO Rob Cassedy pointed out to us in an job interview before nowadays — and it has managed a good No. four ranking among Spain’s searching applications, in accordance to figures from Application Annie.

The startup has also recently been constructing out shipping services, called Envios, to aid folks get the objects they are selling to purchasers, which has expanded the variety from nearby product sales to these that can be created across the place. About 20% of goods go by way of Envios now, Cassedy explained, and the program is to carry on doubling down on that and associated solutions.

Naver alone is a robust player in e-commerce and apps — it’s the organization guiding Asian messaging giant Line, amongst other electronic houses — and so this is in component a strategic investment decision. Wallapop will be leaning on Naver and its technologies in its own R&D, and on Naver’s aspect it will give the firm a foothold in the European market place at a time when it has been sharpening its strategy in e-commerce.

The funding is an intriguing switch for a business that has witnessed some noteworthy suits and begins.

Founded in 2013 in Spain, it quickly shot to the top of the charts in a marketplace that has historically been gradual to embrace e-commerce in excess of far more classic brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a even bigger approach to crack the U.S. market place with far more capital in tow.

But by 2018, that plan was shelved, with Wallapop quietly selling its stake in the LetGo undertaking for $189 million. (LetGo elevated $500 million a lot more on its very own all around that time, but its fate was not to stay impartial: it was at some point acquired by yet an additional competitor in the digital classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two many years targeted mostly on increasing in Spain fairly than running right after business additional afield, and as an alternative of increasing the range of goods that it might offer on its system — it doesn’t market foods, nor operate with suppliers in an Amazon-design market engage in, nor does it have plans to do something like transfer into video or offering other kinds of digital providers — it has honed in specifically on making an attempt to increase the expertise that it does provide to consumers.

“I put in 12 many years at eBay and saw the changeover it produced to new goods from used merchandise,” stated Cassedy. “Let’s just say it was not the course I thought we should take for Wallapop. We are laser-focused on special merchandise, with the large majority of that secondhand with some artisan items. It is very different from huge box.”

It could suggest that the firm has not ballooned and boomed in the way that so many startups may well, particularly people fueled by hundreds of hundreds of thousands in investment and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a constant presence in the industry, one maybe constructed on a a lot more sound identity.

Wallapop’s expansion in the past calendar year is the result of some particular trends in the marketplace that had been in element fueled by the COVID-19 pandemic. All of them have helped develop up a profile for the business as a variety of upscale, virtual vehicle boot sale or flea marketplace.

Men and women spending much more time in their houses have been concentrated on clearing out room and getting rid of factors. Other people are eager to get new items now that they are spending much more time at house, but want to invest significantly less on them, perhaps since they are going through employment or other financial uncertainty. However others have discovered them selves out of work, or receiving much less work, and are turning to turning into business people and making their very own merchandise to sell in a more grassroots way.

In all of those instances, there has been a push for more sustainability, with people putting less waste into the world by recycling and upcycling items alternatively.

At the identical time, Facebook has not genuinely created massive inroads in the country with its Marketplace, and Amazon has also not appeared as a menace to Wallapop, Cassedy noted.


All of these have experienced a enormous influence on Wallapop’s enterprise, but it was not constantly this way. Cassedy explained that the 1st lockdown in Spain saw business plummet, as folks faced extreme constraints on their movements, unable to leave their properties apart from for the most crucial duties like purchasing food or acquiring them selves to the hospital.

“It was a roller coaster for us,” he explained.

“We entered the yr with incredible momentum, very strong.” But he noted that the fall started in March, when “not only did it grow to be not all right to go away the residence and trade locally but the submit workplace stopped delivering parcels. Our enterprise went off a cliff in March and April.”

Then when the restrictions were lifted in Might, items started to bounce back a lot more than at any time ahead of, virtually right away, he mentioned.

“The economic uncertainty induced individuals to seek out a lot more benefit, much better deals, shelling out significantly less funds, and yes they were clearing out closets,” he said. “We observed figures bounce back again forty-fifty% development 12 months-on-year in June.”

The large concern was whether that expansion was a blip or there to say. He said it has continued into 2021 so far. “It’s a validation of what we see as lengthy-phrase traits driving the business.”

Naver has manufactured a big business out of maintaining robust regional focus in its items up to now, so in a way you could see it keep on that although nonetheless expanding, by investing in yet another sturdy regional participant. Though it seems Wallapop has a site in the U.K., it is not some thing that it has pushed considerably as a business.

“The world-wide demand from customers for C2C and resale platforms is growing with renewed dedication in sustainable use, particularly by more youthful millennials and Gen Z,” noted Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of conscious intake and are enthused to support their progress with our technology and create intercontinental synergies.”

I’ll also include that it is heartening, as a customer, to see priorities like sustainability currently being given thought, as well. With classified ads , it’s not just lip service but a authentic recognition that this is one thing that should be encouraged and backed.

“Our economies are switching in the direction of a far more sustainable development product following investing in Vestiaire Collective previous calendar year, wallapop is Korelya’s second investment in the round financial system, even though COVID-19 is only strengthening that development. It is Korelya’s mission to back tomorrow’s European tech champions and we think that Naver has a established tech and product edge that will assist the firm reinforce its leading place in Europe,” extra Fleur Pellerin, CEO of Korelya Funds.