Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

Through all of the final year’s lockdowns, location closures and other social distancing measures that governments have enacted and people have adopted to gradual the spread of COVID-19, buying — and particularly e-commerce — has remained a consistent and hugely essential service. It is not just something that we experienced to do it is been an essential lifeline for several of us at a time when so minor else has felt typical. These days, one of the startups that saw a large elevate in its support as a outcome of that craze is asserting a significant fundraise to gasoline its progress.

Wallapop, a digital market primarily based out of Barcelona, Spain that lets people resell their employed things, or promote objects like crafts that they make by themselves, has raised €157 million ($191 million at recent charges), money that it will use to keep on developing the infrastructure that underpins its support, so that it can increase the variety of men and women that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a substantial soar on the $570 million pricetag sources close to the firm gave us in 2016.

The funding is getting led by Korelya Cash, a French VC fund backed by Korea’s Naver, with Accel, Perception Partners, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also taking part.

The business at the moment has fifteen million users — about 50 % of Spain’s net populace, CEO Rob Cassedy pointed out to us in an job interview before nowadays — and it has preserved a respectable No. 4 rating among Spain’s shopping applications, in accordance to figures from Application Annie.

The startup has also just lately been developing out shipping companies, named Envios, to assist individuals get the products they are marketing to purchasers, which has expanded the range from local sales to people that can be produced across the nation. About 20% of merchandise go by way of Envios now, Cassedy stated, and the program is to proceed doubling down on that and related providers.

Naver by itself is a powerful player in e-commerce and applications — it’s the business behind Asian messaging giant Line, amid other electronic properties — and so this is in component a strategic investment. Wallapop will be leaning on Naver and its engineering in its personal R&D, and on Naver’s facet it will give the organization a foothold in the European market at a time when it has been sharpening its strategy in e-commerce.

The funding is an interesting switch for a organization that has witnessed some noteworthy suits and starts.

Launched in 2013 in Spain, it rapidly shot to the top of the charts in a market that has usually been sluggish to embrace e-commerce more than much more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as element of a larger technique to crack the U.S. market with much more funds in tow.

But by 2018, that plan was shelved, with Wallapop quietly promoting its stake in the LetGo undertaking for $189 million. (LetGo raised $five hundred million more on its own all around that time, but its fate was not to remain independent: it was eventually acquired by nevertheless yet another competitor in the digital classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the very last two several years concentrated mostly on expanding in Spain relatively than operating following business further afield, and alternatively of developing the variety of goods that it may well offer on its platform — it does not market food, nor operate with retailers in an Amazon-style marketplace perform, nor does it have plans to do anything like go into video or offering other sorts of electronic providers — it has honed in particularly on striving to improve the expertise that it does provide to users.

“I spent twelve years at eBay and saw the changeover it created to new merchandise from utilized goods,” said Cassedy. “Let’s just say it wasn’t the course I thought we need to just take for Wallapop. We are laser-targeted on special goods, with the vast greater part of that secondhand with some artisan merchandise. It is very diverse from large box.”

It could mean that the organization has not ballooned and boomed in the way that so many startups might, specifically these fueled by hundreds of hundreds of thousands in investment and hype — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a constant existence in the industry, 1 probably constructed on a far more strong id.

Wallapop’s expansion in the previous yr is the result of some distinct developments in the market that had been in portion fueled by the COVID-19 pandemic. All of them have assisted construct up a profile for the firm as a type of upscale, digital vehicle boot sale or flea marketplace.

People spending much more time in their houses have been centered on clearing out room and getting rid of issues. Other folks are eager to buy new products now that they are shelling out a lot more time at property, but want to commit considerably less on them, perhaps since they are dealing with employment or other financial uncertainty. Yet others have located by themselves out of function, or getting much less function, and are turning to becoming business owners and making their own goods to promote in a much more grassroots way.

In all of people situations, there has been a thrust for much more sustainability, with folks putting less squander into the world by recycling and upcycling products alternatively.

At the exact same time, Fb hasn’t genuinely produced massive inroads in the region with its Marketplace, and Amazon has also not appeared as a threat to Wallapop, Cassedy observed.

All of these have experienced a large influence on Wallapop’s enterprise, but it was not always this way. Cassedy mentioned that the 1st lockdown in Spain observed organization plummet, as individuals faced significant restrictions on their actions, unable to go away their properties other than for the most crucial obligations like buying foodstuff or obtaining them selves to the clinic.

“It was a roller coaster for us,” he explained.

“We entered the calendar year with amazing momentum, really strong.” But he famous that the drop began in March, when “not only did it turn into not okay to leave the residence and trade domestically but the post workplace stopped delivering parcels. Our organization went off a cliff in March and April.”

Then when the constraints had been lifted in Could, things commenced to bounce back a lot more than at any time prior to, practically overnight, he said.

“The financial uncertainty triggered folks to seek out out more worth, better deals, shelling out less funds, and sure they were clearing out closets,” he explained. “We observed quantities bounce back forty-fifty% growth 12 months-on-12 months in June.”

The big concern was whether that growth was a blip or there to say. He explained it has ongoing into 2021 so much. “It’s a validation of what we see as lengthy-time period tendencies driving the business.”


Naver has produced a big company out of retaining strong regional focus in its items up to now, so in a way you could see it continue that while nevertheless developing, by investing in one more sturdy regional player. Despite free alabama classifieds that it seems Wallapop has a web site in the U.K., it’s not some thing that it has pushed much as a business.

“The world-wide desire for C2C and resale platforms is expanding with renewed commitment in sustainable consumption, specially by young millennials and Gen Z,” mentioned Seong-sook Han, CEO of Naver Corp., in a statement. “We concur with Wallapop’s philosophy of conscious usage and are enthused to assist their progress with our engineering and create intercontinental synergies.”

I’ll also insert that it is heartening, as a customer, to see priorities like sustainability getting presented consideration, way too. Hopefully it’s not just lip services but a legitimate recognition that this is something that need to be encouraged and backed.

“Our economies are switching in the direction of a far more sustainable growth product after investing in Vestiaire Collective final year, wallapop is Korelya’s 2nd expense in the circular economic climate, even though COVID-19 is only strengthening that pattern. It is Korelya’s mission to again tomorrow’s European tech champions and we believe that Naver has a proven tech and item edge that will aid the business enhance its major situation in Europe,” extra Fleur Pellerin, CEO of Korelya Cash.