Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

Via all of the previous year’s lockdowns, venue closures and other social distancing actions that governments have enacted and people have followed to sluggish the spread of COVID-19, searching — and specifically e-commerce — has remained a regular and hugely important services. It’s not just something that we experienced to do it is been an crucial lifeline for several of us at a time when so minor else has felt standard. Today, one particular of the startups that observed a big elevate in its support as a result of that pattern is announcing a key fundraise to gasoline its development.

Wallapop, a virtual market based mostly out of Barcelona, Spain that allows individuals resell their utilized things, or promote products like crafts that they make on their own, has raised €157 million ($191 million at recent costs), income that it will use to continue growing the infrastructure that underpins its services, so that it can increase the variety of folks that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a significant jump on the $570 million pricetag sources shut to the firm gave us in 2016.

The funding is currently being led by Korelya Money, a French VC fund backed by Korea’s Naver, with Accel, Insight Companions, 14W, GP Bullhound and Northzone — all previous backers of Wallapop — also collaborating.

The organization currently has 15 million users — about 50 % of Spain’s internet inhabitants, CEO Rob Cassedy pointed out to us in an interview previously nowadays — and it has preserved a respectable No. four position amongst Spain’s shopping apps, in accordance to figures from Application Annie.

The startup has also recently been creating out transport services, named Envios, to help folks get the items they are promoting to consumers, which has expanded the assortment from local product sales to those that can be created across the nation. About 20% of products go by means of Envios now, Cassedy said, and the plan is to continue doubling down on that and related companies.

Naver alone is a powerful player in e-commerce and apps — it is the organization driving Asian messaging giant Line, between other digital properties — and so this is in element a strategic investment. top colorado classifieds sites will be leaning on Naver and its engineering in its own R&D, and on Naver’s side it will give the organization a foothold in the European market place at a time when it has been sharpening its technique in e-commerce.

The funding is an exciting turn for a company that has noticed some noteworthy fits and begins.

Launched in 2013 in Spain, it speedily shot to the best of the charts in a industry that has usually been sluggish to embrace e-commerce in excess of a lot more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as element of a bigger method to crack the U.S. industry with far more funds in tow.

But by 2018, that plan was shelved, with Wallapop quietly promoting its stake in the LetGo undertaking for $189 million. (LetGo elevated $five hundred million far more on its possess about that time, but its fate was not to stay unbiased: it was at some point obtained by nevertheless an additional competitor in the virtual classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the previous two many years centered primarily on developing in Spain fairly than managing soon after business additional afield, and as an alternative of increasing the variety of products that it may promote on its system — it doesn’t promote foods, nor operate with retailers in an Amazon-style marketplace perform, nor does it have ideas to do everything like shift into movie or selling other kinds of digital services — it has honed in exclusively on striving to enhance the experience that it does provide to end users.

“I spent 12 a long time at eBay and noticed the transition it produced to new products from utilized products,” stated Cassedy. “Let’s just say it wasn’t the route I thought we must consider for Wallapop. We are laser-focused on distinctive products, with the vast bulk of that secondhand with some artisan items. It is quite distinct from large box.”

It may possibly imply that the company has not ballooned and boomed in the way that so numerous startups may, particularly these fueled by hundreds of millions in expenditure and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a regular presence in the market place, one particular probably constructed on a far more strong identification.

Wallapop’s progress in the earlier calendar year is the result of some distinct tendencies in the industry that ended up in portion fueled by the COVID-19 pandemic. All of them have helped develop up a profile for the organization as a type of upscale, digital auto boot sale or flea marketplace.

People investing far more time in their homes have been centered on clearing out area and receiving rid of factors. Other individuals are eager to purchase new products now that they are investing a lot more time at residence, but want to commit much less on them, possibly since they are experiencing work or other economic uncertainty. Yet others have identified by themselves out of operate, or receiving considerably less function, and are turning to getting to be entrepreneurs and generating their personal products to market in a far more grassroots way.

In all of people situations, there has been a thrust for much more sustainability, with folks putting much less waste into the world by recycling and upcycling items alternatively.

At the very same time, Fb hasn’t really manufactured big inroads in the region with its Marketplace, and Amazon has also not appeared as a danger to Wallapop, Cassedy noted.


All of these have had a enormous affect on Wallapop’s organization, but it wasn’t constantly this way. Cassedy said that the first lockdown in Spain noticed company plummet, as folks confronted extreme constraints on their movements, unable to go away their houses except for the most important duties like getting meals or receiving on their own to the hospital.

“It was a roller coaster for us,” he said.

“We entered the 12 months with amazing momentum, extremely powerful.” But he mentioned that the drop commenced in March, when “not only did it grow to be not okay to depart the property and trade regionally but the publish business office stopped delivering parcels. Our enterprise went off a cliff in March and April.”

Then when the limitations ended up lifted in Might, items began to bounce again far more than ever ahead of, nearly overnight, he stated.

“The economic uncertainty triggered individuals to find out a lot more value, greater bargains, spending significantly less funds, and of course they were clearing out closets,” he stated. “We saw quantities bounce back 40-50% development calendar year-on-year in June.”

The big issue was regardless of whether that development was a blip or there to say. He explained it has ongoing into 2021 so much. “It’s a validation of what we see as prolonged-phrase tendencies driving the business.”

Naver has created a big enterprise out of trying to keep powerful regional focus in its goods up to now, so in a way you could see it carry on that even though nevertheless expanding, by investing in an additional sturdy regional participant. Although it would seem Wallapop has a site in the U.K., it is not anything that it has pushed a lot as a organization.

“The international demand for C2C and resale platforms is growing with renewed motivation in sustainable usage, especially by youthful millennials and Gen Z,” noted Seong-sook Han, CEO of Naver Corp., in a statement. “We concur with Wallapop’s philosophy of conscious consumption and are enthused to support their expansion with our engineering and build global synergies.”

I’ll also incorporate that it is heartening, as a customer, to see priorities like sustainability getting given consideration, too. Ideally it’s not just lip support but a authentic recognition that this is something that should be inspired and backed.

“Our economies are switching towards a more sustainable development product following investing in Vestiaire Collective very last year, wallapop is Korelya’s second expenditure in the round financial system, even though COVID-19 is only strengthening that development. It is Korelya’s mission to again tomorrow’s European tech champions and we think that Naver has a verified tech and product edge that will aid the business reinforce its top place in Europe,” added Fleur Pellerin, CEO of Korelya Cash.