Regardless of who is getting marketed to, a number of elements, such as the perspective the marketers will use. These marketplace orientations decide how marketers will approach the preparing stage of marketing. This prospects into the marketing combine, which outlines the specifics of the product and how it will be sold. This can in turn, be impacted by the setting surrounding the product , the results of marketing research and marketplace research, and the traits of the product’s target marketplace.
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After these elements are determined, marketers need to then decide what techniques will be employed to marketplace the product. This selection is based mostly on the elements analyzed in the preparing stage as nicely as the place the product is in the product existence cycle.