Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a portion of Chrysler since 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its prior owner American Motors Corporation (AMC).
Jeep’s current solution selection consists solely of sport utility cars and off-road cars, but has also integrated pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck market place in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market place segment the Wagoneer is regarded to have produced. Jeep offered 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best marketing brand in the U.S. during the first half of 2017. In the U.S. alone, above 2400 dealerships hold franchise rights to promote Jeep-branded cars, and if Jeep had been spun off into a separate firm, it is estimated to be really worth amongst $22 and $33.five billion—slightly much more than all of FCA (US).
Prior to 1940 the term “jeep” had been used as U.S. Army slang for new recruits or cars, but the Globe War II “jeep” that went into manufacturing in 1941 particularly tied the name to this light military 4×4, arguably creating them the oldest four-wheel drive mass-manufacturing cars now known as SUVs. The Jeep grew to become the primary light four-wheel-drive car of the United States Army and the Allies during Globe War II, as properly as the postwar time period. The term grew to become frequent globally in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly practical jeep grew to become the ubiquitous Globe War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility cars such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. Numerous Jeep variants serving comparable military and civilian roles have since been created in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched manufacturing of the first CJ or Civilian Jeep branded designs there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, remains in manufacturing since 1986. With its strong axles and open prime, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep designs (the CJ-five and the SJ Wagoneer) appreciated extraordinary 3-decade manufacturing runs of a single physique generation.
In lowercase, the term “jeep” continues to be used as a generic term for cars inspired by the Jeep that are suitable for use on rough terrain.